Street food traders are the same around the world. Big mouths. With a genuine passion for what they do – and a lot to say about it. They survive on their wits. But they only flourish with a killer menu. In Germany this weekend, the very, very, very best traders from 16 countries in Europe will contest the 2023 European Street Food Awards. We will choose our European champion. And in November we’re launching the USA Street Food Awards – ahead of a Europe v USA food fight that will change the face of fast casual forever. So here’s a little bit more about our European champions – a VERY special bunch of people….
2023 Champions – Van Ver Burger
Behind Van Ver Burger are two partners, friends and colleagues who share many values. And it shows. “We have been professional chefs for over 15 years and, more than 10 years ago now, we chose for various reasons to become vegan” says Pasquale. “We worked together in a vegan restaurant in Turin and then at the end of 2019 we set up our own project. We want to introduce people to plant-based cuisine, with sympathy and taste.
“Our burgers are the result of a constant search for the PERFECT COMBINATION between the desire to be sustainable and the pleasure of eating with taste. Our mood is very positive, non-judgmental and inclusive. Behind every sandwich we make there is study, experimentation and above all a lot of love – for nature, for animals and for the planet. We want to encapsulate in the sandwich the sense of great respect for ‘mother nature’ and for our ‘home’.”
2023 People’s Choice – Rock Burger
Ronnie Pizzo always loved hamburgers. But the rock drummer wanted to create something different – to give his burgers a rebel soul. “I played all over the world with my band and, for years, I got people dancing with distorted guitars and maximum volume! I wanted people to feel the same way when they tasted one of my burgers. I also wanted to combine the American burger tradition with the quality of Italian food.” Finally, in 2014, the idea took shape. And Rock Burger was born!
A restaurant felt too staid. Even if the walls were covered in t-shirts, gold discs and rock memorabilia. “We couldn’t deny ourselves the possibility, like any real band, of taking our specialties on tour!” says Ronnie. “That’s is why our food truck was born in 2016. Made to measure and in perfect rock style.” Get ready Saarbrucken!!!!
2023 Champions – Smokin’ Maple
We all know that truly great barbecue can be made on an old set of bed springs held over a bed of coals by cinder blocks at the corners. But Tim Degener is a perfectionist, and works on an 8m smoker in black and orange. People call it Tuf Tuf because it sounds like an old-fashioned steam train.
Tim trained in a series of grand culinary establishments across Europe but – eight years ago – he fell in love with barbecue. “It’s not like cooking” he says. “I like the easier style – or the chill style – of barbecue. It’s outside, and people are more happy.” Especially when they taste his food.
2023 People’s Choice – Kikeriki
The Kikeriki concept is based on family recipes. “Diverse and multicultural – like our family” says Kei. “My mother is from Vietnam, my father is from Hong Kong and my wife is from Tokyo. We decided to combine the best of all and conceived the concept of Kikeriki – Asian Fried Chicken, caramelized on a hot grill.
2023 Champions – U Wędzonych Sopot
These are proper burger 🍔 specialists – who worked under Gordon Ramsay in London. They don’t just have ONE signature dish. “They are ALL delicious” says boss-man Michal Snela. “But at the 2023 Polish Street Food Awards we presented the “don’t burn bridges” burger.
“Its unique taste comes from carefully selected beef – specifically beef brisket.” The meat is marinated in spices and then smoked for 15 hours before being slathered in the truck’s homemade barbecue sauce and garlic mayonnaise, with the chef’s house pickles!
“The burger is loved by our guests” says Michal. “Below is a review from Google. “I never thought I could shed a tear eating a burger. The first bite was like a scene from Ratatouille. I felt like…kissing the cook’s hands. You are doing something beautiful – keep it up.” What will the reviews be like in Saarbrucken?
2023 People’s Choice – Złote Paluchy Churros
It’s a street food success story. From one trailer, seven years ago, to the biggest street food company in Poland. It all started when, after 11 years overseas, Krzysztof came home to Poland to find churros were still unknown. “I bought a trailer, made a dough and for six months I tested it on my friends” he says. “We still make our churros with just the one type of flour, eggs, sugar, spices – and a drop of sweat as our magic ingredient.” The churros maniacs are always developing new ideas. “Churros dumplings for instance” says Krzysztof. “Sweet and savoury. And we’re probably the only people on the planet to do churros burgers!” Will they do them in Saarbrucken? Let’s hope so!
2023 Champions – Matologi
It’s a simple concept. Fill top notch bread with top quality meat – everything from roasted duck to pastrami and chicken. And plate up the resulting sandwich so that it looks as pretty as a picture. Job done. The Matologi signature is the Japanese wagyu beef, grade A-5 and one of the best cuts of quality beef in the world. Grilled – crispy on the outside, juicy on the inside – and combined with grilled French toast, truffle mayonnaise, ruccola and home-made kimchi , it’s an unbelievable food experience. Matologi might be new to the street food game, but they’re making a big noise. They just get it. “In a time where cooking is more admired when it’s done by others, and not ourselves, when time is money, and when eating out in a restaurant isn’t affordable for everybody, street food comes to the rescue.”
2023 People’s Choice – The Raclette Truck
This is raclette done properly. “First up, selected Norwegian potatoes are baked at the right temperature” says Michal. “Then salt and high-quality butter is added. Followed by pickles, pearl onions and dry-cured ham.” Pause to wipe away the dribble.
“Finally,” says Michal, “we add the main actor of the whole dish – the grilled raclette cheese that caramelizes on the outside and goes sweet, buttery and soft on the inside. Our customers love our dishes and we can’t wait to bring what we do to the ESFA finals.” That makes two of us….
Returning Champions – Kusmiku
Miku has high hopes for the 2023 European Street Food Awards grand finale. Especially after his experiences competing in Munich last year. “Maybe this year we could get to start the European Street Food Awards grand finale with all the ingredients in a same place as the food truck and the staff. That would be a huge improvement on last year when we had to wait till Saturday.”
Miku has a sense of humour. His dessert features liquorice (it’s a Scandinavian thing), and he’s coming to Saarbrucken to have fun. “It’s really rewarding to see food trucks around Europe and to see how awesome street food can be. There’s a lot we all can learn from each other and of course we want to kick some ass in the competition! The past seven years of food trucking has really taken us to places. Maybe we’re not millionaires but we sure have millions of memories.”
Returning People’s Choice – BULI Foodtruck
“We are the most popular foodtruck in Finland” says Joonas. “We believe we are truly the best and we are coming to take first place in the final. We don’t take shortcuts.” Got to love that confidence. “Our car is the heart of our entire operation – a sympathetic little vintage Mercedes-Benz truck. It served as a fire engine in Lapland since1970. But it didn’t see much real action because it only drove 35,000 kilometers in all those years.” Will it make the journey to Saarbrucken? With confidence like theirs, you can bet your bottom dollar it will!
2023 Champions – Cosmo’s Mexicana
Cosmo’s Mexicana got into street food in 2021, when Covid forced closure of the couple’s gastrocafe in the Brecon Beacons. “After scouring the country for a unique vehicle” says Michelle, “we came across an ad for Doris, a ‘one of a kind’ 1953 Fisher Holivan living life as a spare bedroom at an Airstream glamping site on the Isle of Wight.
“We instantly fell in love, booked a ferry and within 24 hours she was home on our drive, ready to start her next chapter as our little taco truck. We did every bit of the conversion ourselves, so she’s very special to us and, as far as we know, the only of her kind in the world! Unfortunately at 70 years old, Doris is little too old to make the trek to Germany. But she’ll be with us in spirit!”
Scotland and Britain
2023 Champions – Choola
It’s been an extraordinary year for street food newcomers Ameer and Nicole from Choola. “Being crowned Scottish champions – and then BRITISH champions – was a complete honour (and shock!). As we’re still so new on the street food scene, we never could have imagined being in this position within our first few months of trading. If ever! We want to make Britain proud and bring the flavours of Nepal to the streets of Germany, and continue to make people smile through our food.”
2023 Champions – Bord13
The Bord13 food truck is dedicated to fast food. Literally. With a pitch on the DN68A in Romania, close to the fast lane of the Holdea motorway junction. And it’s there for very democratic reasons.
“We wanted to share our gastronomic experience with people on the go who don’t have the time to spend two to three hours in a restaurant” says owner Sebastian Stancu. “So we’ve created a network of food trucks where customers can enjoy our dishes.” Just don’t expect him to compromise on quality. The signature BoRD13 burgers are made from aged Black Angus beef served in home-made buns, with red onions caramelized in a reduction of Modena balsamic vinegar, Carpathian honey and brown sugar.
Returning Champions – Food On Wheels
Food on Wheels is more than just a food truck; for Swiss champion Enrico it represents the realisation of a lifelong dream. After two decades of experience in restaurant kitchens, domestically and internationally, he decided to embrace the dynamic world of street food. “The choice brought me a sense of freedom and immense joy, sharing my love for food with others.”
Food On Wheels specialises in hearty comfort food. “Dishes that may not be the most calorie-conscious but that provide solace to the soul” says Enrico. Try the signature Mac n Cheese – featuring Swiss cheese and refined with fried bacon and roasted onions. Or the Honey Chicken with an original spicy honey-chili sauce. You’ll be glad the guy got out of restaurants.
Returning Champions – 11er GenussBus
Wow. Innovative and delicious, slicing a thin, crisp homemade potato rostis and stuffing them with generous fillings. But SO much more. When the Austrians won the Best Vegetarian category at the European Street Food Awards in 2019, their production value was off the charts, with branded keyrings, drones, TV menus, and probably the best kitted-out trailer we’ve ever seen. Goodness knows what they’ve got in mind for Saarbrucken.
2023 Champions – Casey’s
The phrase ‘one and one’ – used when ordering fish and chips in Dublin – dates back to the 1880s. That’s when an Italian, Giuseppe Cervi, bought a coal-fired cooker and a hand-cart to sell chips outside pubs. When he graduated to selling fish as well, his wife would ask customers, ‘Uno di questo, uno di quello?’, meaning ‘one of this and one of the other?’ Fish and chips has been the most popular street food in Ireland ever since. “We keep the tradition alive” says Sean, “but of course with our own little twist. It’s Icelandic haddock, with Guinness batter, and fresh cut chips – all served with salt, malt vinegar and our own tartar sauce. Traditional working-class street food without frills or hipster points.”
2023 People’s Choice – Papa Piada. This lovely couple live for piadina, also called piada, an Italian flatbread originating from the 15th century. “Our roots are in Emilia-Romagna where the bread is traditionally baked” says Emma. The Papa Piada fillings are innovative – championing local and seasonal ingredients were they can – and their homemade mayonnaises and sauces keep the piadina fresh, light and surprising.
At the grand finale of the 2022 European Street Food Awards, in Munich, Big Blue, the Papa Piada food truck, won the Award for Best Looking. Papa Piada won the 2023 Swedish Street Food Awards, so they’re back again to compete in Saarbrucken. “We love our food truck. A retired old mail van from the USA. It’s a nice way to think about recycling – now he makes people happy with food instead of mail!”
Returning Champions – KUKU
The new Prince of Denmark (that’s a Hamlet reference) is Sean at KUKU! With an Iranian taster menu of Ghorme Sabzi, the national dish, he wowed the people of Copenhagen – and the judges – at the Danish Street Food Awards. The herb stew, with juicy beef, red kidney beans, sun-dried lime and turmeric – served with saffron rice – was the dish that did it. And maybe the Sholezard, Kuku’s exquisite rice pudding. But what has he got planned for Saarbrucken?
It’s been a big year for us. After the excitement of 2022, we had a bumper crop of applications for 2023. Check this out. 2022 saw the best finalists ever, and the best media attention. With lots that’s new in 2023 (including the launch of our USA Street Food Awards, and our expanding roster of new countries competing in the European Street Food Awards – AND our Food St market), this year promises to be something special.
Swedish Street Food Awards
Italian Street Food Awards
Polish Street Food Awards
German Street Food Awards
Icelandic Street Food Awards
Scottish Street Food Awards
Norwegian Street Food Awards
Welsh Street Food Awards
British Street Food Awards
Romanian Street Food Awards
Slovakian Street Food Awards
Latvian Street Food Awards
European Street Food Awards Grand Finale
29 September- 1 October
Finnish Street Food Awards
23-25 August 2024 – the 2022 Champion and People’s Choice will be representing Finland in Germany
Swiss Street Food Awards
23-25 August 2024 – the 2021 Champion will be representing Switzerland in Germany
Danish Street Food Awards
23-25 August 2024 – the 2022 Champion will be representing Denmark in Germany
Thousands applied for the European Street Food Awards in 2022. In 16 different countries. Hundreds competed. And the national champions travelled across the continent to impress our judges – and the general public – at Sugar Mountain in Munich. Hosted by the genius Die Street Food Family, all weekend, in the late summer sunshine. They were the best street food traders in the whole of Europe – democratically elected. And their food impressed the heck out of EVERYONE…
Of course – this being the European Street Food Awards – there were ‘unforeseen circumstances’. The Norwegians arrived a day late, when Swedish customs decided to make a fuss about the lack of paperwork that accompanied their reindeer meat. And the Finns had to serve carrot and lichen soup – and not a lot else – when their elk sausages somehow got sent to the Netherlands. But word about the event spread quickly. And it was all right on the night.
We had a FANTASTIC team of judges. But they had an unenviable job – choosing the Champion. And 12 other individual Awards. While everyone who came to the event was given a vote in the People’s Choice. It was a massive step up from last year. Street food is throwing up lots of new ideas and approaches to delicious, affordable, entertaining food – that comes with passion as standard – in our post-Covid world. These are the food heroes of tomorrow. Get involved in 2023….
Why not host your national Awards? You’ll get press attention from all round the world. We can talk about getting sponsors on board. Plus our team of writers will publish smart, witty stories about you and your finalists on www.europeanstreetfood.com and all our social channels. PLUS you’ll have editorial from all the other competing countries to share on Facebook, twitter and instagram – engaging everyone with this exciting new competition. You’ll be issued with the official logos, in different formats, for your national Awards and the European Street Food Awards.
Hosting isn’t complicated. Your national Awards can be a new, standalone event, or an addition to an existing event. They can be across one or two days. At the outset you should put out a nationwide call for applications from traders, and choose the very best (minimum 8) to compete. We will set up a Facebook event page for the awards, and we’ll be cohosts. Use the official logo in the headers of your Facebook, twitter page and Instagram feed. Provide a full list of your finalists with some text on each one plus pictures. We will write about them, and share their stories on social media. We will circulate the details to all the other competing countries, and get an exciting chat going on all over Europe!
The judging is straightforward. Recruit a panel of industry experts/Michelin starred chefs/influencers etc, and allow them to come along to the event, try everything, and choose a winner using our standardized ESFA marking criteria:
Taste of the food – marked out of 60
Appearance of the trader’s van/truck/trailer – marked out of 20
Innovation/invention of the whole – marked out of 20
You can also allow the public to vote on their favourite and choose a SECOND winner. You can EITHER give people a paper vote as they come into the event, and get all the traders to make their own crazy ballot boxes where people can vote OR you can run an online vote. The judges’ choice and the people’s choice will both automatically be given a place at the finals of the European Street Food Awards. Other winners aren’t guaranteed a place, but may be chosen as one of the final’s wild cards (depending on space).
Hosting is free. Well, finalists will need to bring their own kitchen/cooking facility to the European finals, where they will cook for the crowds (who will pay for their food at a street food extravaganza). We will only charge finalists a small pitch fee. You will need to offer your winners a prize of 500 Euros each to cover their costs of the travel to the finals and accommodation. This money is ONLY given for their travel/accommodation to the finals once it has all been booked. Then there’s the money to print your voting coupons (if you’re running a public vote), and two banners for on-site branding for your sponsors and/or the ESFA. In return you could make money from increased ticket sales, with free PR from your involvement in a super sexy new European competition and a guaranteed place in heaven. Win win win.