Welcome back. Nearly. Sort of. As lockdown starts to ease across Europe, we’re being actively encouraged to get out and enjoy what’s left of the summer, and start to eat and drink al fresco again — facemasks permitting. Life has changed. So, therefore, have the European Street Food Awards, the British Street Food Awards supported by Hellmanns and the USA Street Food Awards. This is going to be one heck of a summer.
Iceland are kicking off proceedings this weekend. A cool event – on the harbour in Reykjavik – capped at 500 people. Britain will be announcing dates next week, with a Drive-In heat included for the first time. Finland will be hosting at the beginning of August, with Germany at the end of August and Slovakia at the end of September, but we’re waiting for the other European governments to decide on their reinfection rates before we can confirm everything. And the USA Street Food Awards? Due to launch with Food Fleet at the end of the year? Only Donald knows.
The line-up of finalists will also be radically different from four months ago. Industry organisations such as Hospitality Union in Britain are continuing to fight for an extended rent-free period, and a subsequent move to turnover-based rent, but a large sector of European hospitality has fallen between the cracks. And while some street food businesses have been able to pivot, and develop the takeaway side of their business, others have had to close — NCASS in the UK has predicted it could be more than 50% in our sector.
However, there are positives. If you look hard enough. The relationship between street food and the delivery apps is finally starting to work. Which helps traders to balance the books. We’ve seen some exciting new talent (restaurateurs for instance) looking at the street food model as a more immediate, engaging way of reaching their audience. And forward-thinking landlords now have a lot of empty space to fill with something that feels different enough to attract people back to the shops. Street food feels more timely – and stands to do very well.
Want to get involved? Our Awards have been helping to draw attention to the great works being done on our pavements since 2009, and things are starting to get really serious. So, if you’re a trader, and fancy coming to compete with the best in Europe, or an interested consumer, get registered on our apps right now (British traders here and other European traders here. If you run street food events, how about running your country’s own national Awards this summer — with the official national logo provided by the European Street Food Awards and one guaranteed place (maybe two) at the European Street Food Award finals for your winners? Get stuck in – get involved with the street food revolution.
WHY HOST A NATIONAL AWARD?
You’ll get press attention from all round the world. We can talk about getting sponsors on board. Plus our team of writers will publish smart, witty stories about you and your finalists on www.europeanstreetfood.com and all our social channels. PLUS you’ll have editorial from all the other competing countries to share on Facebook, twitter and instagram – engaging everyone with this exciting new competition.
You’ll be issued with the official logos, in different formats, for your national Awards and the European Street Food Awards.
WHAT WILL HOSTING INVOLVE?
Your national Awards can be a new, standalone event, or an addition to an existing event. They can be across one or two days. At the outset you should put out a nationwide call for applications from traders, and choose the very best (minimum 8) to compete.
We will set up a Facebook event page for the awards, and we’ll be cohosts. Something like this.
Use the official logo in the headers of your Facebook, twitter page and Instagram feed.
Provide a full list of your finalists with some text on each one plus pictures in a dropbox folder. We will write about them, and share their stories on social media.
You provide us with details of all your social media channels. We will circulate the details to all the other competing countries, and get an exciting chat going on all over Europe about what’s going on where.
Post all you like using the hashtag #eurosfa.
Get all your traders to register on the new European Street Food App. Find the link here.
Recruit a panel of industry experts/Michelin starred chefs etc, and allow them to come along to the event, try everything, and choose a winner using our standardized ESFA marking criteria:
Taste of the food – marked out of 60
Appearance of the trader’s van/truck/trailer – marked out of 20
Innovation/invention of the whole – marked out of 20
You can also allow the public to vote on their favourite and choose a SECOND winner. You can EITHER give people a paper vote as they come into the event, and get all the traders to make their own crazy ballot boxes where people can vote. OR you can run the vote on the European Street Food app. It’s sexier, but a paper vote is easier, and you don’t need a smart phone – everyone can get involved….
The judges’ choice will automatically be given a place at the finals of the European Street Food Awards. The public vote isn’t guaranteed a place, but may be chosen as one of the final’s wild cards (depending on space etc).
WHAT WILL HOSTING COST?
Nothing. Well, finalists will need to bring their own kitchen/cooking facility to the European finals, where they will cook for the crowds (who will pay for their food at a street food extravaganza). We will only charge finalists a small pitch fee.
You will need to offer your winner a prize of 1,000 Euros to cover their costs of the travel to the finals and accommodation. This money is ONLY given for their travel/accommodation to the finals once it has all been booked. Then there’s the money to print your voting coupons (if you’re running a public vote), and two banners for on-site branding for your sponsors and/or the ESFA. In return you could make money from increased ticket sales, with free PR from your involvement in a super sexy new European competition and a guaranteed place in heaven. Win win win.
WHAT HAPPENS NOW?
Let us know if you’re interested.
We’ll vet your application. Fingers crossed!